Data and Marketing Analytics MSc
London, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jul 2025
EARLIEST START DATE
Jan 2025
TUITION FEES
GBP 19,000 / per year *
STUDY FORMAT
On-Campus
* international | UK: £16,500
Open Days at University of Westminster
Undergraduate Open Day 23 November 2024/ Postgraduate Online Open Day 26 February 2025
Introduction
Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.
In this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour, and optimizing marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.
As businesses evolve, our commitment to diversity, equity, and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.
Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.
The Data and Marketing Analytics MSc takes an innovative approach, incorporating Generative AI to enhance your learning experience with dynamic case studies, adaptive quizzes, and AI-generated summaries tailored to create a personalized environment.
Your studies will culminate with a final major project that seamlessly integrates theory and practice, allowing you to showcase the depth of your understanding and skills in the field of Data and Marketing Analytics.
Stand out in today's business landscape with a degree tailored to address contemporary challenges.
Top Reasons to Study With Us
- Meet industry demands for professionals capable of data-driven decision-making
- Gain skills in interpreting real-time analytics, understanding consumer behaviour, and optimizing marketing strategies
- Learn to leverage data for effective marketing planning and gain a competitive edge
- Blend marketing expertise with analytical skills for success in the modern marketing field
- Contribute to a forward-thinking and socially responsible approach to data
- Our blended delivery approach ensures an inclusive learning experience
- Work-based learning opportunities allow you to apply your skills in real-world settings and build connections · Practise on the same Adobe Creative Cloud applications used in top agencies in our dedicated digital marketing lab, Switch 23
Why Study This Course?
Fantastic Location
Based on our Marylebone Campus, you can enjoy the benefits of studying in a major global city and at the centre of UK businesses
Gain In-Demand Skills
You’ll gain essential skills in marketing data and analytics, responding to the growing industry demand
Build a Global Network
Build a global network and develop your own professional online ‘brand’
Admissions
Scholarships and Funding
The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible postgraduate students.
There is a range of funding available that may help you fund your studies, including Student Finance England (SFE).
Curriculum
This course focuses on practical application in an industry context, incorporating digital media and technology.
You’ll be taught through a mixture of lectures, seminars, workshops, and tutorials to facilitate effective learning. To enhance flexibility and accessibility, digital media and technology are integrated into the learning process, allowing you to have the opportunity to embrace both synchronous and asynchronous learning.
Assessments are designed to simulate real-world scenarios, fostering an inclusive and dynamic environment that will prepare you for the challenges of industry.
The following modules are indicative of what you will study in this course.
Core Modules
- Artificial Intelligence for Marketing
- Corporate Digital Responsibility
- Data Visualisation and Storytelling
- Managerial Data Analytics for Marketing
- Marketing Research Insights
- Marketing Technology and Tools
- Strategy and Organisational Transformation
- Final Major Project
Program Tuition Fee
Career Opportunities
Our Data and Marketing Analytics MSc will ensure you are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology, and consulting.
Leveraging our global network of 3,000 employers, the University's Careers and Employability Service facilitates students in exploring and connecting with exciting career opportunities worldwide.
Elevate your Career
Meet industry demands for professionals capable of data-driven decision-making
Online Careers Hub
Our online careers hub, Engage, features careers resources and info on jobs, placements, volunteering, careers fairs and networking events
Gain Practical Experience
Get hands-on experience through part-time work, placements, and real-world learning by applying data and marketing analytics knowledge
Industry Links
We maintain strong partnerships with employers, involving them in curriculum design and actively engaging them in career education and guidance initiatives. The teaching team also works closely with industry partners in the delivery of modules, through guest lectures, real-world learning activities, and assessment briefs.
Job Roles
This course will prepare you for roles in a variety of areas, including:
- Marketing Analyst
- Data Analyst
- Digital Marketing Specialist
- Market Researcher
- Customer Insights Analyst
- Marketing Consultant
- Marketing Manager
- Business Intelligence Analyst
- Data-driven Entrepreneur
Graduate Employers
Graduates from the Business School have found employment at organizations including:
- Neilson
- Ipsos
- Mintel
- GWI
- Unilever, London
- M&C Saatchi
- Adidas
Program Leaders
Program delivery
Course Location
Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios and the development of the Marylebone Library. The campus is home to Westminster Business School and our award-winning Architecture, Planning and Tourism courses.
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.