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University of Westminster Data and Marketing Analytics MSc
University of Westminster

Data and Marketing Analytics MSc

London, United Kingdom

1 Years

English

Full time

01 Jul 2025

Jan 2025

GBP 19,000 / per year *

On-Campus

* international | UK: £16,500

Open Days at University of Westminster

Introduction

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.

In this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour, and optimizing marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

As businesses evolve, our commitment to diversity, equity, and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.

Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.

The Data and Marketing Analytics MSc takes an innovative approach, incorporating Generative AI to enhance your learning experience with dynamic case studies, adaptive quizzes, and AI-generated summaries tailored to create a personalized environment.

Your studies will culminate with a final major project that seamlessly integrates theory and practice, allowing you to showcase the depth of your understanding and skills in the field of Data and Marketing Analytics.

Stand out in today's business landscape with a degree tailored to address contemporary challenges.

Top Reasons to Study With Us

  • Meet industry demands for professionals capable of data-driven decision-making
  • Gain skills in interpreting real-time analytics, understanding consumer behaviour, and optimizing marketing strategies
  • Learn to leverage data for effective marketing planning and gain a competitive edge
  • Blend marketing expertise with analytical skills for success in the modern marketing field
  • Contribute to a forward-thinking and socially responsible approach to data
  • Our blended delivery approach ensures an inclusive learning experience
  • Work-based learning opportunities allow you to apply your skills in real-world settings and build connections · Practise on the same Adobe Creative Cloud applications used in top agencies in our dedicated digital marketing lab, Switch 23

Why Study This Course?

Fantastic Location

Based on our Marylebone Campus, you can enjoy the benefits of studying in a major global city and at the centre of UK businesses

Gain In-Demand Skills

You’ll gain essential skills in marketing data and analytics, responding to the growing industry demand

Build a Global Network

Build a global network and develop your own professional online ‘brand’

Admissions

Scholarships and Funding

Curriculum

Program Tuition Fee

Career Opportunities

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Program delivery

Program Admission Requirements

Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.

About the School

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