MA Immersive Arts (Virtual and Augmented Reality)

Creative technologies and interactive and immersive media are transforming how we experience and engage with culture. Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are being used across a wide range of industries, including games and entertainment; theatre and live events; museums and heritage; marketing, advertising, and tourism; architecture and design; and simulation and healthcare.

This MA will enable you to translate your learning and experience in creative arts (for example writing, theatre, film or music production) into making engaging immersive content and designing innovative interactive experiences. We will equip you with the technical skills and knowledge to succeed in this exciting and rapidly growing sector. Throughout the course, you will learn from world-leading academics and pioneering thought leaders, and work closely with creative industry partners. This MA equips students with:

• Creative skills and knowledge to work with virtual reality, augmented reality and interactive media,
• Critical, theoretical, and practical skills in creative technologies and immersive storytelling, which underpin effective extended reality experiences (XR),
• The ability to consider the processes of digital content creation, delivery, and consumption holistically to produce interactive media for a range of audiences while meeting technological constraints and addressing live industry briefs,
• The ability to work across disciplines to produce engaging immersive experiences for a variety of contexts, through working collaboratively with students on the MSc Immersive Technologies (Virtual and Augmented Reality) to bring together skills in creative arts and computer science/software development,
• Skills in responsible innovation and entrepreneurship to become the next generation of leaders in immersive industry startups.

The creative, immersive, and screen media industries are thriving in Bristol and the region, which makes the city an ideal place to study Immersive Arts. The MA has been co-designed with industry partners and is closely associated with excellent cutting-edge research in immersive technologies and creative practices within the University, for instance, MyWorld. The teaching will be research-led, and give students insights into emerging media and how the creative industries are evolving, along with emphasising practical approaches to learning.