MS Management Gastronomy and Oenology
Puteaux, France
DURATION
2 Years
LANGUAGES
French
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 8,600 / per year *
STUDY FORMAT
On-Campus
* for further information please contact the university
Introduction
This course was designed for students passionate about gastronomy and oenology who wish to develop their expertise in these areas while acquiring management and business management skills.
The Ms Management of Gastronomy and Oenology combines applied managerial lessons with practical workshops, which provide a sensory experience of the wine and table professions. Designed with the support of the best professionals from the most prestigious Parisian houses, this program is intended for enthusiasts of the sector, to help you achieve your professional and personal goals.
The Ms Management of Gastronomy and Oenology training
The training allows you to approach the gastronomy and oenology sector, while reviewing the marketing fundamentals necessary for its exploration.
Theoretical knowledge such as the history of gastronomy and oenology, economics or even consumer behavior is supplemented by practical modules for tasting or complete website creation.
A trip to Champagne is organized to immerse students in the heart of this French tradition envied throughout the world.
All the knowledge necessary for business creation is covered in order to enable students to develop a professional project formalized by a professional thesis.
During the course, students have the opportunity to take the WSET (Wine & Spirit Education Trust) level II certification, an internationally recognized training and assessment, allowing them to certify their level of knowledge in the field of wines and spirits.
The first year of the Ms Management of Gastronomy and Oenology is carried out as a common core on a specialization Gastronomy, oenology and luxury tourism.
Skill Blocks
- Develop a business strategy for the company
- Design a commercial action plan
- Manage the omnichannel commercial strategy
- Manage sales teams
Admissions
Curriculum
- Sales and marketing strategy
- Communication strategy
- History of food and wine
- Tasting practice and theory
- Catering management
- Catering and entrepreneurship
- Analyse financière
- Export techniques
- Procurement management
- Merchandising
- E-marketing
- Client experience
- Trends and innovations
- Business creation
Program Outcome
General Training Objectives
Today's operational managers manage and supervise their service / department / division in order to ensure the performance and quality of activities while respecting the company's strategy and policy. Thus, their mission is to translate and transmit the strategic decisions taken by Top Management to control the activity and motivate the teams in order to optimize the organization of work while developing skills. To do this, they play the role of interface between their operational teams and general management as well as all the group's other operational departments and support functions (HR, internal control, etc.).
Career Opportunities
- Department/sector manager
- Manager commercial
- Head of international development
- Purchasing and supply manager
- Marketing manager
- Category manager
- Responsable communication
- Chef de projet
- Event project manager