MSc in High-End Brand Management
Shanghai, China
DURATION
24 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
MSc in High-End Brand Management
The MSc in High-End Brand Management (HEBM) is intended for potential top-level managers capable of assuming leading positions in international high-end companies. It is designed to grow a new generation of leading marketing and branding specialists, who are sensible to the special requirements of the high-end industry and who acquired the strategic and analytical skills to successfully guide companies in the high-end cultural & creative industries, especially European/Western high-end brands with operations in China as well as Chinese high-end brands.
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Admissions
Scholarships and Funding
Emlyon business school and its partners are committed to investing in tomorrow’s entrepreneurial leaders by helping qualified students to further their education. The MSc in High-End Brand Management rewards outstanding candidates with the Excellence Scholarship.
Excellence scholarships
- A 15% reduction in tuition fees is offered to those students who obtain a GMAT score of 700+ (or an equivalent GRE) or a TAGE MAGE of 400+
- A 10% reduction in tuition fees is offered to those students who obtain a GMAT score of 650+(or an equivalent GRE) or a TAGE MAGE of 360+
- Early bird scholarships
For further information on the scholarships, please visit the institute's website.
Curriculum
Year One
Academic Content
- Master the Fundamentals (Shanghai)
- Innovation & Entrepreneurship and Intercultural Management (Shanghai)
- Specialized Courses of High-End Brand Management and Digitization (Paris)
Experiential Learning
- Tools and Platforms Learning (Shanghai)
- High-End Brandstorming and Language Classes - Mandarin & French (Shanghai & Paris)
Year Two
Academic Content
- Brand-Building & Management and Marketing Management in China (Shanghai)
- Graduate Thesis (Anywhere in the World)
Experiential Learning
- In-Company Project (Shanghai)
- Internship - 4 to 6 months OR First Job (Anywhere in the World)
Program Tuition Fee
Career Opportunities
Upon completing the MSc in High-end Brand Management, the participants will become accomplished brand management professionals. They will be well‐prepared to work in the marketing department of major high-end brands or start-ups in business to consumer or business-to-business environments.
They will also fit the requirements of market research, media, PR or advertising agencies looking for marketing professionals who know how to identify consumer insights and to make use them in brand communications, consulting firms supporting their clients in strategic branding decisions, as well as creative entrepreneurs (such as designers) looking for managers with a strong business background who are also familiar with their industry.
In addition, they could pursue a career in branding & management for arts and creative industry organizations, such as art auction houses, art galleries, exhibition and trade fair organizers or creative industry associations.
Program delivery
This program lasts 24 months and is split between Shanghai & Paris.
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.